Holy christ. I continue to be amazed at how worked up certain members of the cycling community can get around their little fiefdoms, whether that's members of cycling organizations, shops or even Strava times. Our group has a lot of fun trying to beat each other on Strava, but it's never more than anything to laugh about during post ride beers. Which is how it should be. Hell, I'm not fast enough to beat anyone's KOMs. Usually when one of us gets a top 10 finish there's a whole WhatsApp group thread about how awesome their ride was.
Although the vast majority of my cycling interactions are awesome, this was the kind of thing that made me walk away from running ecmtb many year ago.