Def read the article, but the relevant paragraph is here:
“How You Can Get In On It - If you have a build-ready trail project—or know someone who does—you can apply right now by emailing TrailBorn@Shimano.com. Applications are reviewed annually, with a winter intake and funding decisions announced each spring, just in time to put tools to work. For now, the process is North America-centric, but regional programs are in the works and expected to launch by 2026.”
https://www.pinkbike.com/news/shimanos-trail-born-fund-mtb-projects-sea-otter-2025.html
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