Specialized Sues over usage of 'roubaix'

Wow…all I can say.

http://blogs.calgaryherald.com/2013/12/07/war-veteran-forced-to-change-bike-shops-name-after-threat-from-u-s-bike-giant-specialized/

Here is some additional, food for thought. Very well written

ridingagainstthegrain.com/2013/1 … e-sinyard/

http://www.bicycleretailer.com/north-america/2013/12/09/asi-says-calgary-bike-shop-can-use-roubaix-name#.UqahZ_Ssj0t

Seems Specialized doesn’t have full control over the name roubaix, and they pay someone else to use it…

yes if specialized could dig a hole to hide in there is potential it may be a grave for many