A project just launched to market the entire region as one large MTB tourism destination. The initiative is fully funded by ACOA and is spearheaded by a non profit group based in New Brunswick. ECMTB has been invited to sit on the advisory panel along with reps from various MTB clubs, trail groups, bike shops, tour operators, etc. from across the region.
The ultimate goal is to boost MTB focused tourism, which can then be a driver for more and better trails, facilities, and services that cater to MTBers. And of course this all benefits not just tourists, but locals too.
We think this is a great opportunity to help shape the direction this project takes, and use this forum to facilitate the discussion around MTB tourism.
This is epic. Truro is certainly setting setting up well for this although Iām of the opinion climb/descend or point to point trails with big scenery are more attractive to outsiders. Certainly McFight has a cool vibe that would be attractive to tourist. The number of trail users must be going up, and hopefully many people see the benefit of āNo dig no rideā for themselves and to keep trails well groomed for tourism!
Forgot to mention above, the advisory panel also includes reps from IMBA Canada, Parks Canada and the provincial parks. Great to see those key groups buying into this project as well.
I had planned on attending but a rare warm and sunny day meant a fleet of compactors went to the trail. Canāt miss packing days when rain events are more or less every second day this year.
The tourism campaign does need a name to build a brand around. It should be short, easy to spell, easy to remember, and unique/ownable, such as āRide Atlanticā.
If anyone has any suggestions, fire away or send me a DM, and weāll look at bringing it forward to the panel.
Something that might help tourists is to promote mountain bike guides that could take tourists around the trails and keep them from getting lost. Of course there are many ecmtbāers who would be happy to show people around, but having a professional guide on call might be an asset to a nervous tourist, or one who just wants to get around the trails with confidence.
The only local guide that Iām currently aware of is Ride East ( @chucsutt ).