A project just launched to market the entire region as one large MTB tourism destination. The initiative is fully funded by ACOA and is spearheaded by a non profit group based in New Brunswick. ECMTB has been invited to sit on the advisory panel along with reps from various MTB clubs, trail groups, bike shops, tour operators, etc. from across the region.
The ultimate goal is to boost MTB focused tourism, which can then be a driver for more and better trails, facilities, and services that cater to MTBers. And of course this all benefits not just tourists, but locals too.
We think this is a great opportunity to help shape the direction this project takes, and use this forum to facilitate the discussion around MTB tourism.